Shopify is one of the fastest growing and the most popular e-commerce platforms that help small businesses as well as established ones build an online store and sell through it. Talking in the most technical terms, Shopify is the subscription-based Software as a Service sales platform that powers millions of companies through their digital sale journey.
While you want to make the most of Shopify features for your brand enhancement and increase your sales, creating your Shopify store is just the first step.
Search Engine Optimization (SEO) of Your Shopify Store
To make increased sales through your Shopify store, you need to get in front of people. And as most people start their digital purchase journey through the search platform, your store needs to make an impressive presence there.
Thereby, it becomes important that your Shopify store ranks higher on search results, which can be done with the right SEO implementation.
Below appended are some key SEO tips that you need to apply for your Shopify store:
1. CREATE A UNIQUE PAGE TITLE
The foremost tip to keep in mind is to create a unique and compelling title for your page. The title should be extremely eye-catching and the customer should get an idea in an instant regarding what the page is about. It should also be kept in mind that the title is not too long and should be about 5-6 words for it to be catchy. Each title must be written according to the best SEO practice.
2. REMOVE DUPLICATE CONTENT FROM YOUR STORE
The duplicate text basically means copying the entire text from one site and posting it on another. Duplicating can be a total disaster and have an adverse effect on search engine ranking which is automatically bad for the website. The main thing is to recognize the duplicate text and to avoid plagiarism completely. Instead, writing fresh content which is understandable to the layman is more advisable and works better for the page.
3. Work on Strong Product Optimization
For any eCommerce store, the way products are optimized can make or break the sale potential. Ensure that you are using high-definition images of the products, taken from different angles. Add keyword-specific image alt-text and product descriptions.
Optimizing product experience management tools could also prove to be helpful for you. If you can add product videos, then it will add value concerning the user experience that will help in your SEO specifics.
4. ALWAYS LINK YOUR PRODUCT PAGE TO THE HOME PAGE
Your homepage is basically the center of your website and what makes your website the center of attention. Make sure you link all the important collections at the top of your homepage for the customers to be able to reach it with utmost ease. But make sure you don’t link every category or collection page (only the main category ones) to the homepage as it will just hide the important pages it is a common mistake made by pretty much everyone and it affects the page in multiple ways and should be taken care of on priority.
5. GOOGLE ANALYTICS INTEGRATION
Another very important SEO tip to make your page a better space is Google analytics integration. It is a great and effective tool to analyze how people are behaving on your site. It is the best way to keep track of clients as well as servers. Google analytics integration provides the resources to collect, store, process, and report on these user interactions.
6. INSTALL THE FREE PRODUCT REVIEW APP
It’s extremely beneficial to use the free product review app because it’s the ultimate one-on-one and raw interaction between the client and the server. It’s the most effective technique to help increase sales of products because now you know what exactly the customer wants. And it also adds to your product review scores in your google search listings.
7. CONFIGURE THE BLOG FEATURE IN YOUR SHOPIFY PLATFORM
It is highly recommendable to add regular, quality content because good and quality content attracts more customer base, it also helps the search engine understand the topic your site has authority on. The main thing is the content that you write that has a higher chance of making their traffic source.
8. TECHNICAL SEO IS MANDATORY
Technical SEO refers to search engine optimization that does not include the content part and focuses only and only on the technicalities. It includes validating HTML and CSS, creating a google search console account, proper use of heading tags, and creating Google Analytics Integration. All these technicalities should be well taken care of as it plays too big of a role in maintaining the page.
These are some of the most effective and recommended SEO tips that will make your platform more attractive, feasible, and approachable to your clients. SEO is also the most viable and cost-effective method. All these SEO tips when worked together will certainly improve a website’s overall search-ability and visibility. Being highly visible and trusted will always work in a brand’s favor.